3
2012 UK
DESTINATION
DIRECT RESPONSE
AND LEAD
GENERATION
MARKETING
OPPORTUNITIES
DESTINATION
DIRECT RESPONSE
AND LEAD
GENERATION
MARKETING
OPPORTUNITIES
DESTINATIONS/CONSUMER INFORMATION CENTRE (CIC)
In 2011 we predicted that under new ownership, CIC would go from strength to strength… we were right! The average response rose by a massive 211% from 2010 to 2,580 and the average cost per response was just 61p.
Campaign features and benefits
Enhanced stand out – prime inside back page position next to tear off coupon and creative format to engage more effectively with the consumers and to drive improved response.
PRICE FREEZE: £1,650 + VAT
| Distribution date: | January 2012 |
| Circulation: | 2.5 million |
| Frequency: | Annual |
| Advert format: | Creative brochure panel (limited to 9 advertisers) |
| Reader profile: | ABC1, female bias, direct mail responsive and interested in travel, gardening, finance and the home |
| Added value: | FREE reader reply facility (tear off coupon), FREEPOST and inclusion on www.brochurepoint.co.uk |
