Logo Design for BLT Direct

When we were first commissioned to develop the BLT Direct website they had no recognisable brand or logo except for a "BLT" watermark on their product photos. We decided not to stray too far from the watermark and instead evolve it into a new identity. The new logo is clean, crisp and in keeping with their watermark. Precisely what was needed to convey a reputable and trustworthy e-tail business image. And, they didn't have to update all 6000 product photos.