Which converts best - SEO or PPC?
created on 26-07-2010 at 10:41 by Steve HolderAn interesting question and one you can probably work out your yourself if you make all the correct assuptions....
But why bother when we have the definitive answer (see below).
Informational searches are more 'browsing'-led, looking for updates, the most recent breaking news and so on. In this context, a paid search ad can't necessarily offer a very compelling proposition - 'more accurate information', anyone?! When it comes to searches relating to purchase, however, it's more results-led. Paid links are much more relevant, and consumers are more receptive to them."
In other words PPC.
Question number 2 anyone! What is the optimium balance of spend between SEO and PPC?
That's where being a client comes in handy!
0800 , 0844, 0845 - oh which is best?
created on 20-07-2010 at 10:14 by Steve HolderTrackable numbers are fast becoming a necessity. Not only can accurate data on response be supplied but the ancillary management information provided can provide that all important commercial advantage over your competitors.
The good news for our clients is that Artavia have now secured a contract with a wholesaler to provide trackable numbers for free. That right you read it correctly - free.
That's good business.
I Don't Like Mondays!
created on 22-06-2010 at 10:17 by Steve HolderExpedia do though! - they claim more bookings are taken online on Mondays than any other day!
And not surprisingly at times that mirror the "Coronation Street Effect" - i.e. between 7 and 9 PM.
This is only half the story however - both UK Cottage companies and Holiday Parks have their busiest booking days on Sundays with UK Hotels finding Wednesday the best day for business.
Fridays are the quietest.
Artavia client site shortlisted for website of the year
created on 04-06-2010 at 16:41 by Phil Saunders, Digital Studio Manager Foray Motor Groups website built by Artavia has been shortlisted for the Motor Trader Awards for the Website of the Year.more news
