a more detailed look at some of the work we do for our clients...
cumbria tourism
Artavia were appointed by Cumbria Tourism in summer 2006 with a brief to shift focus from purely lead generation to a more integrated visual approach leveraging the immense popularity of the area.
Our strategy was to develop a cross-media campaign centred on the strong visual appeal of the area. Over the last three years the campaign has included a prize draw microsite with respondents invited to vote for their favourite view of the Lake District, a Videocast by The Independent's Simon Calder hosting a guide to the area, bound-in inserts in the Daily Telegraph & the Guardian showing the vast range of activities available in the stunning Lake District surroundings. We also created an extensive out of home campaign using both 96 sheet backlit sites and also Transvision screens at the main termini within a 2-hour drive time. In 2009 we are also wrapping the City Life section of the Manchester Evening News with 4 pages of short break ideas and pre-summer events.
We have successfully produced an integrated campaign that has resulted in maximum visibility and return on investment for Cumbria Tourism.
