a more detailed look at some of the work we do for our clients...
wizz air
There can be few businesses more competitive and with tighter profit margins than a low cost airline. The small and beautifully formed Artavia client Wizz Air is one such operator. Based at London Luton Airport and flying various routes to Central and Eastern European destinations, the airline continues to battle through the turbulent climate to great effect.
The difference between success and failure in this industry is a finely drawn line and as such the company needs to make every penny of its marketing budget count. With this in mind Artavia have developed a range of highly targeted cross media campaigns that minimise audience wastage.
Eye-catching out of home activity on the London Underground network with complementary print media and online activity, including utilising Facebook, have recently been used to great effect. Unique opportunities are sought wherever possible, including sponsorship of www.metro.co.uk's countdown clock and the Sunday Express Weather Strip.
These are typical of the way that clever creative and smart media planning combine to deliver a minimal wastage campaign that really can punch above its weight.
