a more detailed look at some of the work we do for our clients...
gurnard pines
The Isle of Wight is a truly stunning destination. Amidst this unique island landscape is the Gurnard Pines Resort, a superb conference centre, family holiday park and health club venue conveniently located close to Cowes.
After out-growing their in-house marketing department, Gurnard Pines turned to Artavia for advice on all things marketing. Our relationship began in 2008 and has built into a trusted partnership between client and agency.
The client’s business requires strong and consistent branding messages across a variety of platforms which service their varied business categories. Accommodation, weddings, business & conferencing and health & fitness each require a different approach. With a need to target local, regional and national clientele it became obvious that an integrated cross media campaign was required. After applying a flexible look and feel to the creative work to ensure consistency of the brand whatever the medium, the campaign was rolled out across national, regional and local press. In addition, highly effective online campaigns were developed utilising targeted search marketing with Google. Other online media included Teletext and Dealchecker each designed to promote high levels of direct response.
