DESTINATION
DIRECT RESPONSE
AND LEAD
GENERATION
MARKETING
OPPORTUNITIES
DESTINATIONS/PLANNING A HOLIDAY
Artavia's flagship lead generator feature - NOW in its 12th year, but don't just take our word for it;
This is our best performing lead generator. Conversion analysis from our 2010 campaign showed that it created over £200,000 worth of business for our service providers.
Campaign features and benefits
Annual data hygiene programme - to ensure data effectiveness and integrity.
Response benchmarking - the 2011 campaign generated an average 3,824 brochure requests per advertisers (22% improvement on the 2010 campaign), and an average CPR of just 58p
Achieve greater brand synergy - a real point of different with Planning a Holiday is that the ad format is creative, meaning you engage more effectively with the consumer and the destination brand message is consistent.
PRICE: £2,750 + VAT
| Distribution date: | January 2012 |
| Circulation: | 200,000 |
| Frequency: | Annual |
| Advert format: | Creative brochure panel |
| Reader profile: | Reader profile: ABC1, female bias, direct mail responsive and interested in travel, gardening, finance and the home |
| Added value: | FREE reader reply facility (tear off coupon), FREEPOST and inclusion on www.brochurepoint.co.uk |
