HOME/RESPONSE ANALYSIS
In the early days of advertising no one really knew how effective it was. At times it was difficult to put numbers to the work. Integrated campaigns consisting of print, TV and radio for example, might well be successful overall but no one could be sure exactly how effective each piece of work had been.
It’s not the same today. And not with Artavia.
We are a direct response agency, which means that we are judged and measured by the response we get from our advertising. There’s no not knowing.
Thanks to phone tracking, digital tracking and some very sophisticated site conversion analysis tools we can understand exactly how effective our advertising is. This means we can analyse, test, remove ineffective work, invest more in successful campaigns and leverage better rates for our clients.
In 2010 we invested £250,000 in developing F.I.R.E (Fully Integrated Response Engine) to bring all the critical tools together into one client interface. It has already proven itself by increasing some of our clients’ ROI by over 15%.
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