Web Design for BLT Direct

BLT Direct had an entry-level eCommerce system and were pushing beyond its limits. The culmination of long update times and poor functionality finally boiled down to one decision - a new website. Working closely with BLT we embarked on the development of a flexible solution which would cater for their existing requirements, but also grow with the increasing vision BLT had for their business.

The new BLT Direct as a website and as a business is almost unrecognisable from prior to its conception. Boasting around 6,000 bulbs, lamps and tubes the new site design and functionality continues to improve session versus order convertion rates, customer relations and the overall working efficiency of BLT's business.